6 Tips to get the most out of your 360º Virtual Tour
Tips & Tricks | By Liberty360º Inc.
Now that you have a virtual tour, the next step is letting your audience know about it!
Virtual Tours are the in thing in digital marketing. Your Google listing and raking in local searches is about to go way up thanks to your Virtual Tour. A 360º Tour is designed to showcase your business premises in the best light which helps people make an informed decision on visiting you personally.
360º Virtual Tours work amazingly well for businesses where the ambiance of the location plays a big role in the decision making process
Research shows that 18% people who view a virtual tour on mobile are likely to walk-in the next day. Now that you have gone in with the one-time cost associated with creating a virtual tour, all you need to do is set it up and let it drive customers to your business.
Here’s the great part – Virtual tours can do a lot more than sit on your local search waiting for people to surf. Pull people in and attract traffic and footfalls proactively with it. Here’s how
Good website placement is very important when you want to make sure that visitors can easily find your virtual tour on your website. We suggest adding a specific virtual tour menu-item in the navigation menu so that people can find your tour as fast as possible.
Depending on the structure and look of your website you might want to place the virtual tour in a different place and with a different format. We suggest embedding the virtual tour as wide as possible; preferably full-width for an optimal visitor experience. A larger virtual tour embed screen will be more inviting for visitors to try out !
2. POST A 360º Photo on facebook
Since Facebook supports 360° media such as photos and videos, it’s the ideal platform to share some of the 360° photographs from the virtual tour.
Add a link in the description to take the visitors to the actual tour where the 360° photo is from.
360° Photos generate a lot of engagement on Facebook so be sure to make use of them to promote your virtual tour.
Click on the photo on the right to see an example of a 360° photo we made at Regatta Club, Antwerpen. Link opens Facebook in a new window and shows the actual posted 360° photo.
3. EMAIL SIGNATURE
Last but not the least, an average office worker sends about 40 business emails a day. Imagine your entire team having the link to your virtual tour in every single email. Business emails contain important content which is read with a great deal of attention. A great way to use that attention is to then present them with a ‘Hey – Take a Virtual Tour through our premises” followed by the link. It is bound to get more attention than the regular social and phone number signature lines.
4. Share it on social
Other than this, you can directly share the virtual tour on various social channels. It is highly engaging to share the walk-through experience on social as people are surfing these channels during their free time when their ‘intent’ is not at an all-time high but the right tour can work great to pique their interest in your brand.
5. Treasure hunt
Of all the interesting things you can do with a virtual tour, this is the most interesting one. You’ll have to think this one through and let your virtual tour photographer / agency know in advance on what you plan to do. You can ‘hide’ items within your premises which can be captured during the tour. Later, you can send customers on a virtual treasure hunt to find these objects.
This is a great way to build your email list and increase footfalls. People can find the hidden items and send their details via an online form. While the first few can win freebies, everyone else can get discount coupons.
You can hide more than one object for the treasure hunt to change every month!
The Fat Cat Store in Westminster Colorado hid two dinosaurs in their bowling alley. See if you can find them!